Why Leveraging Historical Customer Data is the Key to Business Success

Why Leveraging Historical Customer Data is the Key to Business Success

If you are a B2B wholesale business, chances are you haven’t given a second thought to utilizing your B2B customer data. The general notion is that B2B customers don’t have identifiable buying patterns and hence, are not exactly predictable. What if we told you that the truth is far off? What if we said that […]

The Future of B2B Trade Shows in Home Furnishing

The Future of B2B Trade Shows in Home Furnishing

Evolving consumer tastes and preferences, advancement in technology, digital transformation, market sentiment, and several other factors determine the trends in any industry. The B2B trade show industry is no different. This article highlights the major trends that will shape the future of B2B home furnishing trade shows. Read on to explore. Trade shows have always […]