Pitfalls of building your B2B ecommerce website on a B2C ecommerce platform
As the demand for online presence surged, many wholesale distribution businesses turned to B2C e-commerce platforms like Shopify, Magento, and WooCommerce to establish their B2B ecommerce websites. However, this transition came with its own set of challenges and compromises. Why? B2B is nuanced and different from B2C in many ways, and B2C e-commerce platforms are […]
5 signs your B2B ecommerce website needs an upgrade
In the competitive world of wholesale distribution, having a functional B2B ecommerce website is no longer enough. Today’s B2B customers expect the same seamless, efficient, customized experiences they get in the B2C world. Did you know that 64% of B2B buyers are millennials or Generation Z, tech-savvy professionals used to Amazon-like shopping experiences? A well-maintained, […]