WizCommerce Raises $8M to Transform Wholesale with AI

WizCommerce raises

$8 Million

to replace legacy software with an
AI-powered operating system for wholesale

WizCommerce, an AI-powered sales and ecommerce platform for wholesale distributors, has raised $8 million in Series A funding led by Peak XV Partners (formerly Sequoia), with continued support from existing investors.

We have raised this funding to erase outdated, patchwork systems behind wholesale, from spreadsheets to slow portals, and rebuild the wholesale stack with AI at the center.

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How it all began

Wholesale runs the world quietly. It’s what keeps shelves stocked, homes furnished, hotels running, and local economies alive. It’s also where relationships matter, product knowledge runs deep, and trust is built over years.

Technology companies however have overlooked wholesale. Tech providers in the space haven’t kept up. Too many teams still run on spreadsheets, emails, and workarounds. Reps spend more time wrangling data than serving customers. Owners are expected to grow with tighter margins, less time, and systems that weren’t built for them.

That’s why we started WizCommerce. Not to disrupt wholesale, but to serve it.

100+

wholesalers and distributors

700+

sales reps

300K+

buyers

are already using WizCommerce across categories like gift and home, food, general merchandise and industrial.

Our belief

Relationships drive revenue

Wholesale runs on people, not funnels. Technology should strengthen relationships, not reduce them to transactions.

Software should fit the way each company works

Software must adapt to how people work, not force rigid flows.

AI is wholesale’s biggest opportunity in a generation

AI helps reps sell smarter, serve faster, protect margins, and cut repetitive work. It’s not replacing people, it’s giving them leverage to grow and deliver better service.

Commerce is no longer linear. Systems can’t be siloed

A buyer might find products on ChatGPT, talk to a rep, and order online or in a showroom. We believe in one system that connects it all.

We’re not disrupting. We’re co-building.

We didn’t come to "fix" wholesale. We came to build with the people who’ve kept it running for generations. Our job is to give them the tools to lead the next chapter.

Hear our vision from CEO

What our customers say

“Congrats to Div and the WizCommerce team on the raise! Working with you these past six months has been a great experience. The AI tools are impressive, and the people behind them even more so. Excited to keep building together.”

Bree Cassidy, Marketing Coordinator

The Howard Elliott Collection

“Congratulations to WizCommerce for your funding. We’re so excited to be with you guys now. It has been a crazy couple of years with our previous software provider, and now we finally found someone who’s going to help us all sleep at night.”

Samuel Leiaghat, Chief Executive Officer

Pom Pom at Home

“WizCommerce is a game-changer, what used to take 20-30 minutes, now takes few clicks. Seamless ERP integration, faster orders and responsive support have transformed the way our team works. What excites me most is WizCommerce’s AI, especially Kai, it’s unlocking smarter product discovery, faster recommendations, and real-time insights for our operations.”